Have you ever wondered how some people that use social media platforms like Facebook, Twitter, Instagram and other popular media platforms get so many likes and followers? One would think that some people that have so many likes and followers must be doing something right to get such a large following, right? The reality is the number of followers or likes mean very little when using some of the most popular social media. Take my Roger Younce Photography Facebook page for example. It is a small Facebook page that has over 500 likes. One would think that I have a lot of people that like my content. The reality is, I get very little traffic to my Facebook page and many people don't realize how much control to our Facebook pages and content we DON'T have. So the question is, why is it?
Facebook is not the only useless way to think we have a lot of followers and likes. Twitter, Instagram, and Vero are just as bad. I like to do a little experiment when studying my traffic to my social media outlets. I like to see if I can view just how many people visit my website and view my content. I am pretty proactive when it comes to putting out content, uploading photography news, adding new photos, updating information, and putting out a blog post on a consistent basis. When I do put out content I like to view my traffic source details to see where my visitor originates from. I use Square Space and they have great analytical tools that allow me to review my web traffic views from all over the world. The analytical tools provide me with some interesting and detailed stats of my overall web traffic.
One of the things I like to do is post some content on my website and then go to my social media outlets like Facebook, Twitter, Linkedin, Vero, and Instagram and post that new information that has been posted to my website. I always create a hyperlink to the resources to make it easier for visitors to view the content. So all they really have to do is click on the link to visit a page where the content is loaded. Here is the interesting part. When I put content out to the social media outlets I get a lot of new likes and followers on the social media platforms. That sound awesome, right? Not exactly. The reality is 99 percent of the people that say they liked the content never visited the site. That brings up an interesting question;
I feel that social media platforms give people and businesses false data that they should never rely on to measure success. Social media data is very unreliable. If you have a business and a website that allows you to track real-time web traffic and you can use the data to help build your business I suggest you take advantage of the analytical data and not so much on how many followers and likes you have in your social media feeds. Follows and likes mean nothing. One last thing, using emails or email advertising is just as useless. Many times, when you sent out information via emails, very few people click on those links too.
The bottom line is, those that truly like your content and actively follow you will appreciate your work. Don't waste your time or your productivity in an effort to reach those that really aren't following you or liking your work. You don't need them anyway, right?
Until next time, keep shooting!