It seems that Facebook is very much in the news today and in my opinion, the news is not good. I have learned a great deal about Facebook over the last couple of years and I have learned it is pretty much a waste of time for me and my photography business. My Roger Younce Photography Facebook page has been active for over 2 years. I have tried boosting ad for my business services and products. As a result, I have wasted a lot of time and money hoping Facebook would help me advertise my business. Getting a large number of Facebook clicks from a post does not equal earning money for one's services or products. I believe the number of clicks was actually fake anyway. What frustrates me the most is not knowing if my efforts were even worth it. As a Facebook user with a business, I have no idea if anyone is even seeing my post. I have been stuck on 510 likes for my Roger Younce Photography
Facebook page for over 6 months. I know that is not accurate.
After some thought, I have decided to unpublish my Roger Younce Photography Facebook account. I have determined it provides me with no value, has wasted a lot of my time, and cost me money in boosting my post. Starting today, a large part of my business advertising and networking will be through my website. I have control of the content of my own site. I have access to analytical data I can review because I use Square Space for my web hosting. I can reach more users if I use the proper tools and methods to bring more visitors to my website. In other words, I don't have to rely on Facebook anymore. Facebook, in my opinion, is a dying platform anyway. I see no value in it.
Do you have an opinion on the effectiveness of Facebook to advertise your business? Feel free to leave your comments.
Until next time, keep shooting!