Have you noticed in today's photography world that most people don't print images anymore? For most people that is not a big deal, but, for a photographer trying to sell his or her work, that is not a good practice.
Customers Need to See Your Work
In today's digital world of Facebook, Twitter, Instagram and other social media sites we see all types of images. Most the time we just overlook most of them. That is not a good thing for photographers trying to display and sell their work. I have found social media sites are not effective for selling anything. So, what should you do if you want to sell your images? For one thing, stop relying on customers to buy your work online. They can't appreciate the details, colors, and composition of the photo. Customers need to see and touch the image to really appreciate it. If the image is a good one and it ignites a feeling or memory for a customer, in most cases, your customer would buy your image right on the spot.
Be Prepared to Show Off Your Work
It is frustrating not having my work available when someone ask me about my photos and I have nothing available to show them. The last thing I want to tell a potential customer is to visit my website or my Facebook page to look at my work. In many cases, they are not going to do that. I found a way to fix the whole issue. I purchased an art portfolio book to store some 11x17 samples photos of my best work. Having a fairly large size art portfolio book of my images ready to display helps me but is also great for the customer. It allows me to directly sell 11x17 images right on the spot and that reduces the cost for my customer. If my customers need other sizes they can visit the website or order directly from me. I make sure if the customer orders from me that get a discount. Customers love discounts.
Roger's Tip: I do suggest if you do plan on selling your photos on the spot be prepared. Make sure you have the ability to take credit cards. There are many services you can use to process credit cards these days, so do your research.
The bottom line is, there are some great photography images online but you can't really see just how great the images are online or on your phone. Customers need to be able to actually see a print if at all possible. If you have a great image, a true fan will purchase your work because they view the purchase as an investment. To them, the print is special and well worth the money. Actually seeing a print is a powerful thing.
Roger's Tip: If you are looking for an inexpensive art portfolio book to use to show off your prints take a look at ITOYA Art Profolio "The Original" Presentation Books, 11 x 17 Inches (ANIA1212). That is the book I purchased and it works great.
Until next time!
- Roger Younce