As photographers who create their own business, we all want to be successful in building our businesses by offering a variety of products and services. We want to build our brand have a lot of customers and clients. Over the last couple of years, I have learned a couple of important lessons in building my business that has made my business life less stressful and more enjoyable.
The first thing I have learned is to not get all worked up about making a lot of money by trying to pressure people into buying my images or taking advantage of my services. Of course, I love when someone purchases an image or two from me. It shows me they appreciate my images so much they actually buy them. I love those customers and clients and will bend over backward to support them and provide them with the best services and products I can. I am very loyal to my customers and clients because they are loyal to me. The reality is I don't need people's money. I don't do photography to pressure people into purchasing my products and services. I want people to want what I have to offer. If they don't that is not a big deal. I have gotten to the point in my life and in my business, I have no expectations of people anymore. If people buy or want services from me, great! If they don't, I will not lose any sleep over it. That attitude has greatly reduced all the stress of selling and reaching goals that others think I should be at based on a specific time frame. I have learned not to listen to others that have never created or struggled their own business.
Another lesson I have learned is I don't need a lot of clients or customers to be successful. In today business world, success is measured by how many followers, subscribers or likes you have on your social media feeds. Having thousands or even a million followers, subscribers or likes does not mean anything. Many small businesses are successful with a small number of clients or customers. It only takes one great client or customer to make a difference in the success in building a business and you never know when that special relationship will happen or who that special client or customer will be. Just one client can make a big difference in launching one's business. Until you find that special relationship you can do things to continue to build your business and strengthen your brand. You can learn from other successful business minded people. You can study what they did to become successful. One such business owner I enjoy following is Gary Vaynerchuk on Youtube. He is not your typical business owner or speaker and has a unique take on business, social media, marketing, and branding. He can be a little aggressive in presenting his message but that is fine with me. He is honest and sincere in his messaging and I like that.
If you are a photographer that wants to be successful, measure your success based on your expectations, goals, and achievement, not according to others expectations. Creatives have unique talents and skills. We want others to appreciate our work. Many creatives thrive on that. In my opinion that is not necessarily a good thing. I believe as a photographer, videographer, or filmmaker your primary focus should not be to make a lot of money. One should always be working hard every day to build one's business and their brand. One day, those that appreciate and enjoy your products and services will come and when they do you must have something special to offer them that they cannot get anywhere else. Strive for quality, not quantity and make your business uniquely your own.
Until next time, keep shooting!