Building a business and a brand is very hard and takes a lot of patience, focus, and most of all work. The process is an on-going journey that really never ends. Nor should it. Over time, many things change and that is a good thing. You never want to get bored or even worse, lazy. One of the biggest issues for anyone building their own business is not being patient. In our fast-paced society today, people want what they want right now, but are not willing to be patient in building their business. They want immediate gratification either through material things and social acceptance. without putting in the time and energy to build their business. Building a business and most of all life doesn't work that way.
It takes a lot of patience to build a business and a brand. Many people want things right now and they measure success by the actions of others. In our social media society today people want more likes, more followers, and subscribers. Some people feel that if they have such things they are successful. The reality is none of those things spell success and mean nothing when measuring success in building a business or brand. The number of likes, followers, and subscribers is an illusion and amount to nothing. It is important to keep so-called likers, followers, and subscribers in perspective and remember you don't really know those people and they bring no real value to the success to your business. In most cases, they don't want anything from your business and don't buy anything from you anyway. More focus should be placed on attracting real customers and clients into your business. It is not the number of customers and clients you have it is more about the quality of customers and clients you can attract and provide them with high-quality products and services. I would much rather spend more of my time working with real customers and clients than spending my time and energy on people that clicked a button on one of my social media channels.
There are ways to be work on patience in building your business or brand. For me, I find that if I work on my business every day and do at least one thing to build my business I will become more successful. That is called putting in the work. Building my business requires hard work. I must consistently learn more about my craft, work in improving my photography and videography skills, write more blog posts, and most of all create more consistent content for my customers and clients. All those actions require focus and patience.
It is a good idea to develop an action plan each day to keep you focused on building a business. I like to plan out my day and have several objectives in mind that I want to accomplish each and every day. I look at each day as an opportunity to do something special and productive. I don't like wasting my day.
I feel consistency is the key to becoming more successful in building my business. Building a business is a process that continually changes. I like that. For me, it is part of the journey and part of the game. Patience is the major player in how successful I will become in the future.
Until next time, keep shooting!