Dumping Facebook

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It seems that Facebook is very much in the news today and in my opinion, the news is not good. I have learned a great deal about Facebook over the last couple of years and I have learned it is pretty much a waste of time for me and my photography business. My Roger Younce Photography Facebook page has been active for over 2 years. I have tried boosting ad for my business services and products. As a result, I have wasted a lot of time and money hoping Facebook would help me advertise my business. Getting a large number of Facebook clicks from a post does not equal earning money for one's services or products. I believe the number of clicks was actually fake anyway. What frustrates me the most is not knowing if my efforts were even worth it. As a Facebook user with a business, I have no idea if anyone is even seeing my post. I have been stuck on 510 likes for my Roger Younce Photography
Facebook page for over 6 months. I know that is not accurate. 

After some thought, I have decided to unpublish my Roger Younce Photography Facebook account. I have determined it provides me with no value, has wasted a lot of my time, and cost me money in boosting my post. Starting today, a large part of my business advertising and networking will be through my website. I have control of the content of my own site. I have access to analytical data I can review because I use Square Space for my web hosting. I can reach more users if I use the proper tools and methods to bring more visitors to my website. In other words, I don't have to rely on Facebook anymore. Facebook, in my opinion, is a dying platform anyway. I see no value in it. 

Do you have an opinion on the effectiveness of Facebook to advertise your business? Feel free to leave your comments. 

Until next time, keep shooting!

Roger 

 

 

Does Your Photography Website Represent You

Do you have your own photography website? Does it represent you? I have always been interested in studying other photographers work and wanting to find out if their website (if they have one) represents them or does their website reflect what they feel their audience wants to see. A website can be important for any business and can be very important for photographers. Most photographers want to share their work and receive feedback from others using a variety of methods. Today, many photographers share their work on social media platforms like Facebook, Twitter, Instagram, and Vero. Those are great advertising methods but they really don't allow others to get to know a photographer. Sadly, having a good photography website is slowly becoming a thing of the past. But, websites can be very effective if a photographer can create a website that that truly represents them. My question is, do a lot of photographers give up their creativity to please others, achieve fame, or seek to make a buck or two? I tend to notice that with many photography websites. 

What I see when reviewing a lot of photography websites is a lot of repetitive information given by photographers that is not that original. That is not really the photographer's fault. Photography information and topics can be very repetitive. Repetitive photography tips, tricks, and technological information can become very overwhelming to many people and sometimes, very boring. When having your own website it can be very easy to get hung up on repeating the same information over and over again and losing your audience on your own website. What most photographers struggle with is creating new content that is informational and entertaining while hopefully keeping an audience. Many of today's photography websites do not do that. 

In my opinion, a photographer's website can be more interesting if it can effectively represent the photographer and what he or she wants to photograph regardless of all the advice by other photographers. Some photographers say you should focus on a particular style of photography and make that one style your specialty. Some photographers say you should shoot all types of photography and be well-rounded.. I really don't follow the logic behind either view. I feel that you should photograph the type of photography you enjoy and are passionate about. I feel one's website would be more effective if more photographers would do that instead of trying to follow the same model as others. Many times being original as a photographer can be very cool and personally rewarding.

Not that my website will win any awards but I do like to create and build my website based on what I like to photograph and how I feel about photography in "my world". I like to express my views on having my own photography business. I can do that because it is my website and I can be as creative as I want to be.  I am aware of what types of photography that I don't care for or enjoy doing. If you look at my website you will not see a definite theme. My website is not technology based. I don't share a lot of tips, tricks, or gear information. I am actually all over the place. I photograph landscapes, wildlife, nature, and even biker portraits. I photograph such subjects because that is what I like and I find creatively rewarding. I don't photograph images just to please others. If others like my images, , products, services, and views, that's great. But, pleasing everyone is not my main goal. 

Trying to develop a website and a style that will please everyone is not my ultimate objective. My website reflects who I am as a photographer and as a creative person. I enjoy creating new images, styles, unique products, and services that I find fascinating and interesting. If one looks at my website one can see that it does represent me. I love to visit landscapes and photograph their beauty. I love to capture interesting images of nature. I enjoy photographing amazing animals. I am very passionate about capturing images that tell a story. I want to offer products and services that I find interesting and I believe others will too. I want to share my thoughts about photography and life in my blog to anyone that might find my views interesting. I want others feedback. Those are just a few things about my website that represents who I am and my photography journey. 

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So do you have a website that features the same information that other photographers post? Or, does your photography website reflect your style, creativity, and your uniqueness? My advice is not to follow everyone else but study them, learn from others and share yourself with an interesting website. Keep in mind anyone can build a flashing website with all types of information that is many times very repetitive. People will visit a website with a personal touch. Allow them to take a journey with a photographer. If you have a website that truly represents you, people will want to follow you on your journey. 

Until next time, keep shooting!

Roger 

Number of Social Media Followers and Likes Mean Nothing

Have you ever wondered how some people that use social media platforms like Facebook, Twitter, Instagram and other popular media platforms get so many likes and followers? One would think that some people that have so many likes and followers must be doing something right to get such a large following, right? The reality is the number of followers or likes mean very little when using some of the most popular social media. Take my Roger Younce Photography Facebook page for example. It is a small Facebook page that has over 500 likes. One would think that I have a lot of people that like my content. The reality is, I get very little traffic to my Facebook page and many people don't realize how much control to our Facebook pages and content we DON'T have. So the question is, why is it?

Facebook is not the only useless way to think we have a lot of followers and likes. Twitter, Instagram, and Vero are just as bad. I like to do a little experiment when studying my traffic to my social media outlets. I like to see if I can view just how many people visit my website and view my content. I am pretty proactive when it comes to putting out content, uploading photography news, adding new photos, updating information, and putting out a blog post on a consistent basis. When I do put out content I like to view my traffic source details to see where my visitor originates from. I use Square Space and they have great analytical tools that allow me to review my web traffic views from all over the world. The analytical tools provide me with some interesting and detailed stats of my overall web traffic. 

One of the things I like to do is post some content on my website and then go to my social media outlets like Facebook, Twitter, Linkedin, Vero, and Instagram and post that new information that has been posted to my website. I always create a hyperlink to the resources to make it easier for visitors to view the content. So all they really have to do is click on the link to visit a page where the content is loaded. Here is the interesting part. When I put content out to the social media outlets I get a lot of new likes and followers on the social media platforms. That sound awesome, right? Not exactly. The reality is 99 percent of the people that say they liked the content never visited the site. That brings up an interesting question;

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I feel that social media platforms give people and businesses false data that they should never rely on to measure success. Social media data is very unreliable. If you have a business and a website that allows you to track real-time web traffic and you can use the data to help build your business I suggest you take advantage of the analytical data and not so much on how many followers and likes you have in your social media feeds. Follows and likes mean nothing. One last thing, using emails or email advertising is just as useless. Many times, when you sent out information via emails, very few people click on those links too. 

The bottom line is, those that truly like your content and actively follow you will appreciate your work. Don't waste your time or your productivity in an effort to reach those that really aren't following you or liking your work. You don't need them anyway, right?

Until next time, keep shooting!

Roger