business

Social Media Platforms Vs Having Your Own Website

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As most people know that read my blog regularly, I am not a real fan of social media platforms even though they are extremely popular in our society today. Just because a social media platform is popular doesn't mean it has real value. Three of the most popular social media platforms are Facebook, Instagram, and Twitter. In this post, I want to express my views on the three platforms and explain why having your own website can be much more beneficial for one's business and even one's personal life. But first, I want to share my views on the top three social media platforms.

FACEBOOK

One of the biggest social media platforms is Facebook. Facebook has been around for a long time and over the years has had its problems with security issues, privacy issues, content bias, and poor leadership in how the platform was being run. I remember back in the day when the use of Facebook was fairly innocent. Families and friends could post articles and express themselves on a regular basis. It was fun. But today Facebook has become a platform to post content that is, in my opinion, brings no real value to my life, especially if I want to use it for my business or to advertise my content and brand. It is not a place to express one's thoughts, ideas, and creative processes. It is limited and greatly controlled. Post on Facebook is never current. Think about it. Have you ever liked a post on Facebook and went back to find a post a week or later and it took you forever to find it? That can be very frustrating and total waste of my time.

If you are a creative person who likes to express yourself, Facebook is not a great place to do that. You are limited by what you can put on Facebook. Besides, most people are not going to read a long article listed in a post on Facebook. Facebook is not made for that. Thankfully, one can visit an external link on Facebook if Facebook does not block it. Depending on who reviews content, information is routinely blocked by Facebook. They can do that. It is their platform. I understand why content may need to be controlled, but I don't like the idea of someone else deciding what should be controlled and limited when it comes to my content. With my own domain, I get to decide what content can be posted, when it can be posted, and how much. As the owner of my site, I am in control.

Facebook is a good platform if you want to see what others are doing and to be kept updated with friends and family. However, it is also a place to waste a lot of time and energy on mindless content. Facebook is also a place to be bombarded with advertising you really don't need or want. If you have your own website, there is no advertising that needs to be ignored or blocked. Better yet, with your own website, you can put as much advertising as you want for free.

Facebook does have some useful attributes but for me, it is a waste of time, energy, money, and productivity. If I want to hear from family and friends, I can always pick up the phone and communicate as we did back in the good old days. There is nothing truly social about Facebook in my opinion.

INSTAGRAM

Instagram is a different beast from Facebook. Where Facebook provides you with the ability to post more content, Instagram is all about photos, favoriting post, likes, and followers. If you have the need to be liked and followed it is the place for you. But not for me. I do enjoy the ability to get feedback on the content I post. When I post a photo on Instagram I am looking for feedback and not likes or followers. I could care less about how many followers I get and I am not going to buy followers and many Instagram user do. Like Facebook, Instagram can present the illusion that people on Instagram are popular and successful, but the reality is many are not. I have followers on Instagram. Do I personally know them? No, I do not. Are they real? I have no idea. Do I care? Not really. That is why I do not spend too much of my time on Instagram. Instagram, like Facebook, provides me with no real value in my business and personal life. However, if you like to spend most of your day looking at other photos, it is the place to be. For me, I would rather be out taking the photos.

As for me posting content on Instagram, I am limited. I cannot post active links to my Instagram post. No one is going to copy a link I post on an Instagram feed to get to my website no matter what click bate image I use for a photo. Having to copy a link is too much trouble and a waste of others time they are not going to do it. However, Instagram is good for posting images. As a photographer, I like that. What I don't like is how the quality of my photos are presented on Instagram. As a photographer, I want to present my images that I may want to sell in the best possible way. Facebook and Instagram are not the best resources for showcasing my images. By using my website, I can present my images more effectively.

Instagram is a better platform than Facebook in my opinion. Facebook, in my opinion, is losing ground in the social media platform arena. Instagram is growing more in popularity for the masses, but I am becoming less-and-less a fan. I can post photos on Instagram, but I can't post my content. For example, even with this post, I would not be able to express myself or provide information the way I would like on Instagram. Instagram was not created to do that. Instagram has limits. Limitations are not a good thing for a creator. That is why I rarely use Instagram today. I prefer my own website with no limitations.

TWITTER

Oh, Twitter. How I hate Twitter. Of the main three social media platforms, I hate Twitter the most. The reason is that Twitter over the years has become a place where a lot of people like to complain, harass, attack others, and post some of the most useless information on the Internet. I rarely visit Twitter or post there. If I do, I post on photography related topics. I do have followers and I follow a selected few. In other words, I don't follow or care about others that don't have similar interest. I don't care about retweets or random followers. I do enjoy blocking followers that want to follow me and really don't know me. Blocking Twitter followers in one of my favorite activities when I do go on Twitter. I do have to give Twitter a couple of thumbs up. Twitter has increased its character length and allows me to use hashtags. But most importantly, it allows me to create active hyperlinks for my website. So I can redirect people to my site. Which is where I want my followers, customers, and future subscribers to go. The goal for me is to redirect my visitors to my website. As I mentioned earlier, I hate Twitter.

WHY I LIKE HAVING MY OWN WEBSITE

There are a variety of reasons why I enjoy having my own website over using social media platforms to distribute my content. One of the main reasons is I like owning my own website. I am the owner. By being the sole owner I get to create my own content. I get to decide what I want to put on the website, how much, the design of the site, who can post to it, when I want to post information, and I can express what information is important to me. I get to share my interest with others and hopeful, over time, meet others who share the same passions. If I want to advertise anything I can do it and it requires no additional cost to me. I can get analytical data, reports, site activity information and even sell my products online. I am the creator of my website and that is very important to me.

Having my own website allows me to build my own brand. I understand that building my own brand takes focus and time. It is a process. If you took a hard look at many successful creators, you will find they have developed there own brand and utilizing a great website helped them do it over time. Building my own brand is a continuing process and over time my brand, views, and photography business may change. That is okay with me. I like "change". I like the journey and looking forward to new experiences over time.

Owning my website allows me to be more creative with no limitations like having to adjust to Facebook, Instagram, and Twitter company policies. I get to be creative in what I want to develop as far as information, products, and additional content. As a creator, it is important to have no limitations. Creators who are limited cannot create or express themselves when using Facebook, Instagram, and Twitter. When using any of the three social media platforms, creators can only provide a snapshot of their ideas during a specific moment in time. Over time, their information gets lost within the garbage the social media platforms collect and propagandizes.

Another important reason that I like having my own website is I have the ability to collect feedback on my website. I can collect and review productive feedback for others. I also have the ability to control feedback that is useless. For example, I can review feedback before it is posted to my website. I get to choose if I want the feedback to be public. On many social media platforms you don't have to the ability to remove replies from trolls that love to post stupid replies to get attention. By having my website, I get to decide if the feedback provided within the post will benefit others in their growth as a creator. My goal for my website is to build a great community. I cannot do that on Facebook, Instagram, and Twitter. It may sound like having my own website sounds like having the power to control others. It is not. Having my own website allows me the ability to control what information I allow in my life without being limited by others. Trolls are not allowed on my website. Just the "Cool Kids".

If you don't have your own website and have considered it before, I suggest you go for it. Having your own website can be a learning process but well worth it over-relying on social media sites and apps to share your thoughts, ideas, and views. My advice is if you are considering getting your own website (I use Square Space), do your research, buy your own domain, evaluate your website features, and then get to work. It can be a lot of fun.

Until next time!

Roger

Going From Full-Time to Part-Time As a Photographer Is All About How You Look At It

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Wouldn't be great if all photographers and other creatives could take their love for their craft and be able to do it full-time. The reality is, most of us can't, for a variety of reasons. That can be very frustrating but it is not the end of the world if you can't go full-time. Sometimes you just have to do a little juggling of your priorities.

I just started a new job that requires me to work at least 40 hours a week and the job is not a photography related job. It is a security job where I have a responsibility for a very important high-profile location and over 50 security officers. It is not a photography related job but it does help pay the bills. For over 7 years I haven't worked a normal 40 hour a week job. Over the last 7 years, I have had the opportunity to photograph locations and take trips to do other creative projects. I was lucky and I was content. I loved having the opportunity to do what I love. However, as most photographers and creatives know, doing what we love doesn't also pay the bills and provide us with a pay to buy all the new equipment we need and funds to travel to unique locations to get cool photographs. Another reason most of us work is to provide for our families and save for retirement. The last thing I want is to be broke when I decide to retire for good. Besides, I am still a young man who is not ready to retire for good yet.

It is frustrating for some creatives to not have the opportunity and funds to do what we love to do when they want to do them. Most people have to work. It is called "life". For me, I decided to go back to work on a regular job for a few years and then retire for good. When I retire I can go back to doing what I did over the last 7 year; more photography. Do I need to totally stop doing my photography projects until I retire just because I have a regular full-time job again? Obviously not. I can still do creative projects when I can when I get off work, the weekends, and while on vacations. I just need to do a little planning for my projects. I can still plan short-term and long-term projects and continue to do side jobs for my customers when I am available. Some people think if I can't do my photography full-time, they should just give up. People don't have to do that. They just need to do a little reorganizing of their priorities. I have always believed that people have more than enough time to do a lot of things they enjoy. The problem is we all tend to waste too much time on worthless activities that have no real value. Everyone has time. If you look at the things you do throughout the week, you would be amazed at how much time is wasted. The time that could be used to do the creative projects you love.

If you work a full-time job or two, don't feel you have to give up on developing your creative skills. Just find ways to adapt to your schedule and do what you love when you can. Focus on quality and not quantity. The main thing is just don't quit! For me, it would be great to be a full-time photographer, but for now, I can be a part-timer. There is no shame in that.

Until next time!

Roger

New Photography Service Called "Quick Pics"!

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Have you ever needed a quick photo and did not have the time to locate someone with a camera to take a nice photo for you? Many people sometimes just need a quick photo. The photo could be a quick headshot, family portrait, pet photo, a photo of thier favorite ride, a photo for a special event, a couples shot, product photo, real estate, or even a quick photo of some commercial property. The need for a quick photo can range from a variety of situations.

People that need a quick photo don't have time to track down a local photographer. Just this morning while I was writing this post a lady contacted me to ask if she could set up a time to photograph her and her family. She wanted a few photos of her kids and wanted to be able to share the images and print them out for other family members and friends. They don't have time to travel to a studio. Most importantly, they don't want to spend hundreds of dollars on a photo shoot when they only need a quick photo or two. That is where "Quick Pics" comes in.

How Quick Pics Services Work?

My new photography service is called Quick Pics and now you can get a quick photo pretty easily. If you are in my servicing area we can meet to shoot your needed photo. Here is how it works. I meet my clients and discuss what photo they need. After getting the image or images, I will professional post-process the images and then the client decides which images they want. Prices are based on the number of digital images the client chooses to purchase. After the selection is made by the client the client will receive the selected images on a CD or they can choose to download the images by receiving a personal link provided by me. Either way, the client will have their own digital images that they can print and share them any way they choose.

Schedule Your Session

So why pay hundreds of dollars for an hour-long photo shoot when you only need a photo or two? Now you have another option and it is called Quick Pics. To schedule your photo shoot and your own personal Quick Pic session contact me. I would love to be your own personal photographer.

Until next time!

Roger

Patience is Key in Building a Business and One's Brand

Building a business and a brand is very hard and takes a lot of patience, focus, and most of all work. The process is an on-going journey that really never ends. Nor should it. Over time, many things change and that is a good thing. You never want to get bored or even worse, lazy. One of the biggest issues for anyone building their own business is not being patient. In our fast-paced society today, people want what they want right now, but are not willing to be patient in building their business. They want immediate gratification either through material things and social acceptance. without putting in the time and energy to build their business. Building a business and most of all life doesn't work that way.  

It takes a lot of patience to build a business and a brand. Many people want things right now and they measure success by the actions of others. In our social media society today people want more likes, more followers, and subscribers. Some people feel that if they have such things they are successful. The reality is none of those things spell success and mean nothing when measuring success in building a business or brand. The number of likes, followers, and subscribers is an illusion and amount to nothing. It is important to keep so-called likers, followers, and subscribers in perspective and remember you don't really know those people and they bring no real value to the success to your business. In most cases, they don't want anything from your business and don't buy anything from you anyway. More focus should be placed on attracting real customers and clients into your business. It is not the number of customers and clients you have it is more about the quality of customers and clients you can attract and provide them with high-quality products and services. I would much rather spend more of my time working with real customers and clients than spending my time and energy on people that clicked a button on one of my social media channels. 

There are ways to be work on patience in building your business or brand. For me, I find that if I work on my business every day and do at least one thing to build my business I will become more successful. That is called putting in the work. Building my business requires hard work. I must consistently learn more about my craft, work in improving my photography and videography skills, write more blog posts, and most of all create more consistent content for my customers and clients. All those actions require focus and patience. 

It is a good idea to develop an action plan each day to keep you focused on building a business. I like to plan out my day and have several objectives in mind that I want to accomplish each and every day. I look at each day as an opportunity to do something special and productive. I don't like wasting my day. 

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I feel consistency is the key to becoming more successful in building my business. Building a business is a process that continually changes. I like that. For me, it is part of the journey and part of the game. Patience is the major player in how successful I will become in the future. 

Until next time, keep shooting!

Roger 

Lessons for Building a Photography Business

As photographers who create their own business, we all want to be successful in building our businesses by offering a variety of products and services. We want to build our brand have a lot of customers and clients. Over the last couple of years, I have learned a couple of important lessons in building my business that has made my business life less stressful and more enjoyable.

The first thing I have learned is to not get all worked up about making a lot of money by trying to pressure people into buying my images or taking advantage of my services. Of course, I love when someone purchases an image or two from me. It shows me they appreciate my images so much they actually buy them. I love those customers and clients and will bend over backward to support them and provide them with the best services and products I can. I am very loyal to my customers and clients because they are loyal to me. The reality is I don't need people's money. I don't do photography to pressure people into purchasing my products and services. I want people to want what I have to offer. If they don't that is not a big deal. I have gotten to the point in my life and in my business, I have no expectations of people anymore. If people buy or want services from me, great! If they don't, I will not lose any sleep over it. That attitude has greatly reduced all the stress of selling and reaching goals that others think I should be at based on a specific time frame. I have learned not to listen to others that have never created or struggled their own business.

Another lesson I have learned is I don't need a lot of clients or customers to be successful. In today business world, success is measured by how many followers, subscribers or likes you have on your social media feeds. Having thousands or even a million followers, subscribers or likes does not mean anything. Many small businesses are successful with a small number of clients or customers. It only takes one great client or customer to make a difference in the success in building a business and you never know when that special relationship will happen or who that special client or customer will be. Just one client can make a big difference in launching one's business. Until you find that special relationship you can do things to continue to build your business and strengthen your brand. You can learn from other successful business minded people. You can study what they did to become successful. One such business owner I enjoy following is Gary Vaynerchuk on Youtube. He is not your typical business owner or speaker and has a unique take on business, social media, marketing, and branding. He can be a little aggressive in presenting his message but that is fine with me. He is honest and sincere in his messaging and I like that.

Gary Vaynerchuk

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If you are a photographer that wants to be successful, measure your success based on your expectations, goals, and achievement, not according to others expectations. Creatives have unique talents and skills. We want others to appreciate our work. Many creatives thrive on that. In my opinion that is not necessarily a good thing. I believe as a photographer, videographer, or filmmaker your primary focus should not be to make a lot of money.  One should always be working hard every day to build one's business and their brand. One day, those that appreciate and enjoy your products and services will come and when they do you must have something special to offer them that they cannot get anywhere else. Strive for quality, not quantity and make your business uniquely your own.

Until next time, keep shooting!

Roger

 

 

Dumping Facebook

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It seems that Facebook is very much in the news today and in my opinion, the news is not good. I have learned a great deal about Facebook over the last couple of years and I have learned it is pretty much a waste of time for me and my photography business. My Roger Younce Photography Facebook page has been active for over 2 years. I have tried boosting ad for my business services and products. As a result, I have wasted a lot of time and money hoping Facebook would help me advertise my business. Getting a large number of Facebook clicks from a post does not equal earning money for one's services or products. I believe the number of clicks was actually fake anyway. What frustrates me the most is not knowing if my efforts were even worth it. As a Facebook user with a business, I have no idea if anyone is even seeing my post. I have been stuck on 510 likes for my Roger Younce Photography
Facebook page for over 6 months. I know that is not accurate. 

After some thought, I have decided to unpublish my Roger Younce Photography Facebook account. I have determined it provides me with no value, has wasted a lot of my time, and cost me money in boosting my post. Starting today, a large part of my business advertising and networking will be through my website. I have control of the content of my own site. I have access to analytical data I can review because I use Square Space for my web hosting. I can reach more users if I use the proper tools and methods to bring more visitors to my website. In other words, I don't have to rely on Facebook anymore. Facebook, in my opinion, is a dying platform anyway. I see no value in it. 

Do you have an opinion on the effectiveness of Facebook to advertise your business? Feel free to leave your comments. 

Until next time, keep shooting!

Roger 

 

 

Does Your Photography Website Represent You

Do you have your own photography website? Does it represent you? I have always been interested in studying other photographers work and wanting to find out if their website (if they have one) represents them or does their website reflect what they feel their audience wants to see. A website can be important for any business and can be very important for photographers. Most photographers want to share their work and receive feedback from others using a variety of methods. Today, many photographers share their work on social media platforms like Facebook, Twitter, Instagram, and Vero. Those are great advertising methods but they really don't allow others to get to know a photographer. Sadly, having a good photography website is slowly becoming a thing of the past. But, websites can be very effective if a photographer can create a website that that truly represents them. My question is, do a lot of photographers give up their creativity to please others, achieve fame, or seek to make a buck or two? I tend to notice that with many photography websites. 

What I see when reviewing a lot of photography websites is a lot of repetitive information given by photographers that is not that original. That is not really the photographer's fault. Photography information and topics can be very repetitive. Repetitive photography tips, tricks, and technological information can become very overwhelming to many people and sometimes, very boring. When having your own website it can be very easy to get hung up on repeating the same information over and over again and losing your audience on your own website. What most photographers struggle with is creating new content that is informational and entertaining while hopefully keeping an audience. Many of today's photography websites do not do that. 

In my opinion, a photographer's website can be more interesting if it can effectively represent the photographer and what he or she wants to photograph regardless of all the advice by other photographers. Some photographers say you should focus on a particular style of photography and make that one style your specialty. Some photographers say you should shoot all types of photography and be well-rounded.. I really don't follow the logic behind either view. I feel that you should photograph the type of photography you enjoy and are passionate about. I feel one's website would be more effective if more photographers would do that instead of trying to follow the same model as others. Many times being original as a photographer can be very cool and personally rewarding.

Not that my website will win any awards but I do like to create and build my website based on what I like to photograph and how I feel about photography in "my world". I like to express my views on having my own photography business. I can do that because it is my website and I can be as creative as I want to be.  I am aware of what types of photography that I don't care for or enjoy doing. If you look at my website you will not see a definite theme. My website is not technology based. I don't share a lot of tips, tricks, or gear information. I am actually all over the place. I photograph landscapes, wildlife, nature, and even biker portraits. I photograph such subjects because that is what I like and I find creatively rewarding. I don't photograph images just to please others. If others like my images, , products, services, and views, that's great. But, pleasing everyone is not my main goal. 

Trying to develop a website and a style that will please everyone is not my ultimate objective. My website reflects who I am as a photographer and as a creative person. I enjoy creating new images, styles, unique products, and services that I find fascinating and interesting. If one looks at my website one can see that it does represent me. I love to visit landscapes and photograph their beauty. I love to capture interesting images of nature. I enjoy photographing amazing animals. I am very passionate about capturing images that tell a story. I want to offer products and services that I find interesting and I believe others will too. I want to share my thoughts about photography and life in my blog to anyone that might find my views interesting. I want others feedback. Those are just a few things about my website that represents who I am and my photography journey. 

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So do you have a website that features the same information that other photographers post? Or, does your photography website reflect your style, creativity, and your uniqueness? My advice is not to follow everyone else but study them, learn from others and share yourself with an interesting website. Keep in mind anyone can build a flashing website with all types of information that is many times very repetitive. People will visit a website with a personal touch. Allow them to take a journey with a photographer. If you have a website that truly represents you, people will want to follow you on your journey. 

Until next time, keep shooting!

Roger 

Why Do Photographers Do What They Do?

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Have you ever wondered why people like to do photography? I am always been fascinated by why people like to take photographs or shoot video. It is fun to explore why some people find photography and videography so interesting. Some people love the artistic aspect of the two mediums. Some people are very creative and like to create new things and share their work with others. Many people get into photography and videography because they want to make money and want to do it as a business venture. Of course, there are many other reasons. 

For me, it is all about capturing life and in a way, leaving a legacy after I am long gone. Many years ago, I started taking photos to capture special events. Some of the photos I have taken over the last 40 years are some of the most important treasures of my life and the images are priceless to me. I have always enjoyed taking photos and shooting video. While on a cruise, my wife and I met an interesting couple who we had dinner with one night. I got into a discussion with the husband who was an amateur photographer. He and I talked about photography and I was fascinated in hearing how much he enjoyed photography. He told me he takes hundreds of photos where ever he went. My wife picked up on the fact he had a nice looking camera that was much better than mine and said: "you like to take photos, so we need to get you a better camera". My wife understood that I enjoyed not only taking photos of interesting locations, but I loved to take photos that had special meaning to me. From the beginning, it was all about the moment and the ability to capture special memories and preserving past images of not only my life but the lives of others. As I get older, my passion for capturing memories and special moments continue to be my main reason for taking photos and shooting video. My passion for photography is not understood by many people like family and friends. I tend to drive a lot of family members and friends crazy.

As my photography journey has grown I realized that the more I studied the art of photography and how important video could be, I have learned I could do more and I am not limited to one specific form of photography. I have learned over the years that I do not need to learn everything about all forms of photography. I have learned that there are some forms of photography I do not like to do. For example, I love to shoot landscapes, wildlife, nature, simple portraits, couples, etc... However, I have learned I have no desire to shoot weddings all day. I don't want the hassle of shooting a wedding or dealing with the drama and stress of shooting such events. That is why I love to shoot landscapes so much; mountains don't talk back and I don't have to please a landscape. 

It is important to learn what motivates you and to learn what you really love to do regarding photography. The art of photography is a creative journey that is unique to each photographer or videographer. It is a never-ending journey that never ends because there is so much to learn and the art of photography continues to evolve very quickly. That is a good thing. 

Whatever your passion or reason for doing photography is, continue to develop your skills each day.  There are so many ways to improve one's photography skills. The first step is to find your passion, and go for it. That is what great photographers tend to do. 

Until next time, keep shooting!

Roger Younce 

 

 

Measuring a Photographer's Success Using Social Media

If you are like me you probably spend a good amount of time following and watching other photographers on Facebook, Twitter, Youtube, Flickr, and other social media channels. But have you really wondered how successful some really are when it comes to having a successful photography business? 

The use of social media creates an illusion that many photographers are very successful. The measurement of success is commonly measured in the number of likes, followers, retweets, clicks and other unreliable methods. The question is, are the numbers correct and do they really mean anything? I use some social media outlets like Twitter, Facebook, and Instagram to post some of my images and blog posts, but I do not trust the statistical data they provide. The numbers of likes, followers, tweets, and repost are worthless to me. That is why I limit my posts on the sites today. To me, much of social media is a complete waste of time and money. Let me give you an example. I use to have my own Roger Younce Photography Facebook page with over 500 followers. That sounds great, doesn't it? The reality was. I had no real connection with all of the followers and having so many followers did nothing to help me build my business. Many of the followers were inactive on the page. When I posted an image, many would like the images or messages and I had only 2 people out of over 500 followers that would leave a comment. So, who question is, who is really following my page? After 2 years of posting on Facebook and advertising on it, I realized it was a complete waste of time. The use of Twitter and Instagram is not effective either for one with a photography business. Advertising for me was very ineffective. I received a lot of likes, clicks, and retweets, but that does not help me build my business. Anyone who has their own business knows that having a lot of likes and followers does not pay the bills. The goal for any business to make money. It is frustrating to spend money and not truly know if the money I was spending was being used effectively. I have never really trusted Facebook, Twitter, and Instagram for marketing. From my experience, it is a total waste of money. 

The use of social media for photographers is a great way to create an illusion that a photographer is very successful. I watch a lot of videos of some very popular photographers that are full-time photographers and I wonders how they can afford to take trips all over the country and other parts of the world. Many times we seem to measure a photographers success by the number of trips one takes or the locations they visit. We think those photographers are so lucky.  I would like to how they can afford the latest and greatest gear. I actually believe that some of the most well-known photographers are probably broke. Of course, you would not know it by their social media posts. I actually would not have a problem with watching a photographer that was honest with what it takes to be a full-time photographer with his or her own business. I would like to hear the pros and cons of being a photographer in business for themselves. That would be refreshing.

Below is a great video of a real estate photographer that is totally honest about what it takes to be a successful photographer. He explains how much time, money, and work goes into being a full-time photographer. Check out Understanding What Full-Time Looks Like 

Most photographers that I follow on social media are very entertaining, have nice photos, and seem to have large audiences. My question is, are they truly successful? In my opinion, Facebook, Twitter, Instagram, and other social media sites are useless to build an audience and market one's images and services. What I feel can be more effective is the use of one's own photography website. I would much rather spend my time building my own website and using the analytical data provided by great websites companies such a Square Space to monitor my visitor's visits, visitor's geo-information. and visitor's comments. Yes, creating an active website can be a challenge and a lot of work but I find having my own website provides me with a home to post what I like and my customers and clients want to see. I am not restricted by the number of characters I can use, the subjects I want to cover, and the images I want to post. 

I found an entertaining post from a photographer on Youtube. Photo Tom used satire to illustrate how photographers can present an illusion of what makes a photographer seem successful and how many photographers, including myself, waste a lot of time and money when it comes to a photography business and measuring if we are successful. To see the video visit The Secret of Great Photography - A Photographic Satire

So, what are your thoughts about using social media for your photography business? Are you successful? Do you find the number of likes, followers, and retweets really represents a measure of true success for your business? Do you have your own photography website? I would love to hear your comments on these topics. Feel free to leave a comment. Since this is my website, I can promise you I will read them. 

Until next time, keep shooting!

Roger Younce 

                     

Facebook is Worthless for Business

After a couple of years of using Facebook for my photography business I have come to the conclusion that Facebook is pretty much worthless and a waste of time for my business. When I first considered using Facebook I thought it would be a great platform to reach an audience. I was interested in finding out how many other businesses were able to get so many "Likes". Of course, I associate”Likes” with a great customer base. I noticed that many well-known businesses had thousands of “Likes”. The reality is that "Likes" plus "Followers" does not equal income and success. I feel that success of using Facebook is an illusion. In 2017, I spent hundreds of dollars on marketing through Facebook and even Instagram. Yes, I got a lot of likes and clicks, but that does not really mean anything. 

So this year, I have decided to not use Facebook for my business. I have decided to use the platform I should have devoted more of my time, energy, and money to; my website. I feel I have a good website through Square Space. Square Space provides me what everything I need to operate my business. I am very pleased with them. My website will be my new home to reach my followers, friends, and loyal audience. I feel the new focus will provide better information to my customers and give me a realistic look at my actual audience rather than a bunch of unrealiable stats from Facebook and Instagram. 

To find out more about how Facebook is changing for the worse for small businesses visit the article on FStoppers at https://fstoppers.com/business/your-facebook-business-page-about-get-lot-less-traffic-212154.  

Are you a business that uses Facebook or Instagram? Have you seen success in using them? I would to hear your views. Feel free to provide your comments.

Until next time, keep shooting!

Roger Younce

Photographers Should Never Give Their Work Away

One of the most popular questions for a photographer that has a photography business and wants to sells his or her work is, what should I charge? I have to admit, it is an important question and there is really no correct answer to the question. However, I believe that as photographers we should never give our images away for free. The sad thing is I see that happen all the time.

I see so many photographers that will spend many hours traveling to distant locations for photo shoots, spend a lot of money on expenses and supplies to capture a great image and then practically give the image away for free. The question I have for photographers is how much is your talent worth? Is your time, money and expertise worth nothing and that is why you give your photos away? Giving away your images or charging very little tells everyone that you think your image is worth very little or even worse you think it is worth nothing. That is not good. 

So, why not charge what you are worth? That doesn't mean you can charge anything you want. Photographers need to do a little research and find out what an image like theirs would be worth and be competitive in what they charge. If an image is a great image, real serious customers and clients will buy a great image no matter what the cost. There will always be those that tell photographers they love their photos and they want to buy a photo one day but they never do. I suggest photographers stay away from those people. Those types of people tend to waste your time and you could be using that additional time to create more great images and selling them to the serious clients and customers. 

My advice for photographers is do your research, charge what you are worth and don't give your work away for free. Create an aggressive marketing plan, create a great website to showcase your work and let everyone know you have some great work to sell.  If someone does not want to pay what you know your image is worth don't get upset. Real and loyal customers will be glad to buy your image not matter what the cost.  Find and work with those customer. Just remember the golden rule, don't give your images away. You are worth more than that.

- Roger Younce