Finding Your Niche in Photography

Should a photographer have a niche when it comes to photography or should a photographer be able to photograph anything? A lot of photographers seem to struggle with that question when they start out in photography. Should they study and practice to be great at one type of photography or study various styles, forms, and photography practices? I can see the pros and cons of both schools of thought.

Delicate Arch

Delicate Arch

Every photographer wants to be great and known for their work and many people have no problem being specialized in one type of photography. There are those that love landscape, wedding, portrait, pet, event, wildlife, nature, real estate, drone, and many other types of photography. Most people choose their type of photography based on their passion and some do a particular type of photography for monetary gains. In most cases, they have a niche and stick with it. For me, I started my journey in photography with landscapes and locations like Utah.

But is having a niche or one particular style always a good thing? I believe having a niche can be good, but I also believe it limits a photographer from learning and growing as a photographer. Now, don't get me wrong, a photographer doesn't have to know all types of photography to be successful, but wouldn't it be great if a photographer possessed a variety of creative skills that he or she could use if needed? Many photographers are routinely asked if they photograph things they normally don't photograph all the time. If he or she can't do a job, some people may think they must not be a "real" photographer.

When I started in photography I did like most photographers and thought I needed my own niche or speciality. I thought I needed to find one type of photography and do just that one style. I was told I needed to find my niche. I felt if I devoted my time, money, and energy into one style or type of photography I would be successful. Something inside me told me that was not the way to pursue my passion for photography. My passion in photography has always been to capture moments in time, no matter the subject. I realized I needed to study various forms of photography and even study videography.

My belief stems from a belief I have always had as a martial artist. When I began my martial arts studies when I was 13 years old I learned under one style. For years I thought that is all I needed to know to become a good martial artist. After learning the basics of the style I was studying I realized I needed to know more to become a skills fighter. I needed to studying other forms of martial arts to become a better martial artist. In a sense, my niche was not having a niche. Photography to me is the same way. After learning the basics of photography, I felt I needed to learn other forms and techniques of photography. I did not need a niche. I needed to learn all that I could from others. I needed to find my way. There is an old saying that Bruce Lee said that applies to my martial arts days, my life today, and even with my photography today. Lee said, "Absorb what is useful, discard what is useless and add what is specifically your own'.

North Carolina Zoo

North Carolina Zoo

I feel everyone has their opinion whether it is good to have a single niche regarding their photography. I can see why some people feel that way. A niche can be a good thing and for some photographers very profitable. I choose to not have a niche. I love to photograph all types of subjects. I love to photograph landscapes, nature, wildlife, pets, portraits, sports, and even headshots for clients. However, I choose to not do weddings. I can't handy the drama from the divas. For me, I photograph what I like and try to improve my skills all the time. I never know when I will need some specific skills to help someone out.

I want to learn new things and learn from others. I want to do more video in the future. Videography will allow me to expand my skills sets and help to tell a story. I want to create stories. I want to write more blog posts about photography. But to do that I need to know myself, become more observant of my limitations, and continue to strive to become a better photographer.

A niche can be a great thing. For me, a niche limits my ability to grow and become a better and more skills photographer. Do you feel each photographer has to have a specific niche to be successful? I would love to hear your views on the subject. Feel free to leave a comment and share your thoughts.

Until next time, keep shooting!


Absorb, Discard, and Add to Your Photography


One of my favorite quotes was by the legendary Bruce Lee. His quote was “Absorb what is useful, discard what is useless and add what is specifically your own" The quote can apply to so many things in life and even in one's photography. When I look at the quote I see three elements that are very powerful and meaningful. When it comes to photography I like to break down the quotes into each specific element, studying them, and apply them to my life.

The first element of the quote states that one should absorb what is useful. In photography, there are so many things that a creative person can study and obtain for his or her art. However, the question is, what is useful? Of course, the answer to that question is different for each individual. I see so many photographers that fail to absorb what is really useful. They feel everything is useful or important. The reality is, not everything is useful or even important. Many times we do not need the latest and greatest equipment, gadgets, and spend money on things that do not bring true value. I have seen some photographers spend so much time and energy on nonproductive adventures and materialist items that are not helpful and bring no real or productive value to their craft. There are those that devote a great deal of money on repetitive activities that bring no real value to the development of one's photography. Some photographers equate being extremely busy and spending money on what they believe will improve their skills as a useful benefit, but in reality, it is a waste of valuable time and energy that could be used more productively. 

The second part of the quote is disregarding what is useless. I actually love that part of the quote because I am all about ridding myself of things that I find useless. Useless things could be how I spend my time and money, ineffective communications, wasteful research, interacting with unsupportive people, and trying to revive worthless past practices that really are not productive. One of my latest productive actions involves Facebook. Using Facebook as well as Instagram to market my photography products and services was a waste of time and money. I was able to see that there was no value in continuing to use the social media outlets for my business and advertise my brand. Using Facebook and Instagram was a waste of time and money. I decided to discard Facebook as a marketing tool and unpublished my Facebook page. I actually deleted many other posts about my photography business, because I realized that many people were never really interested. Of course, I don't need to waste my time on such people.

The third element consists of adding what is specifically your own. Bruce Lee was a master at that. In his martial art practice, he studied all he could from others, hacked away the things he found useless and used what he determined was useful for him.  He made his martial art practice and study uniquely his own. The art of photography is somewhat similar. A great photographer studies other artist and works hard to improve his skills. Over time, a great photographer will learn what is useless and what is useful. He or she will eliminate what is not needed and focus on what will help him or her improve their skills. By doing so, he or she is free to create more effectively. Their work becomes a part of who they are and is uniquely their own.

Bruce Lee's quote has always been a great quote I that feel it can be applied to not only in photography but in life itself. I personally do not like wasting my time, energy, money, and life on useless activities. I do enjoy ridding myself of things and people that do not help me grow. There is nothing wrong with making things in your life uniquly your own; even in your own photograpy. 

Until next time, keep shooting!

Roger Younce