Becoming a Freelance Photographer

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Photography and videography are one of those businesses that offer so many opportunities for someone that is in business for themselves. However, it is pretty much a known fact that running a photography business can be expensive, time-consuming, and most photographers and videographers don't make a lot of income. That is why many photographers only do photography on the side and make a few bucks for each job they get. Most photographers that want to make money want to start their own business and want to work for themselves. Very few rarely look at the benefits of working as a freelance photographer. In this post, I will talk about what is a freelance photographer, can all photographers do freelance work, and should photographers focus on specific products and services or should they expand their skill sets to do freelance work. 

So what is a freelance photographer? If you look up the definition on the Internet you can find a wide variety of definitions for the term. In most cases,  a freelance photographer is simply someone that does photography work for others besides themselves. Being a freelance photographer can be profitable if you can find the right business or company that needs your skills. Being a freelance photographer can be expensive because another business is normally not going to provide you with gear, equipment, and software to do a job. So a good freelance photographer has to have the proper gear to do the job. Freelance work can be very time-consuming and can require travel and additional travel expenses. Lastly, freelance photography work is normally a "contract" type of employment which means there is no normal work schedule and companies don't offer benefits. So pretty much, you are on your own. 

Now you may think that being a freelance photographer is not that great but there are some advantages to becoming one. Depending on the work, the money might be pretty good in some cases. I recently saw a freelance real estate job that was willing to pay over $75 an hour to do real estate property shoots within a 30-mile radius in my local area. That is pretty good money if you have the flexibility to do the work, the time, and don't mind the travel. Being a freelance photographer can be exciting because you normally don't do the same thing or shoot the same thing on every project. You may do portrait shoots, all types real estate shoots, special events, video shoots, or even drone photography work. So there are some benefits from becoming a freelance photographer and incorporate those services into your photography business. 

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So, can all photographers do freelance work? Many photographers have the ability to do freelance work, while others don't want to or don't have the proper gear or equipment for the work that may be required. Some photographers focus on a specific form of photography and never want to learn the needed skills to do freelance photography projects. In my opinion, many photographers would like to make a little extra income doing freelance work but don't have all the needed gear. There have been cases where real estate agents have used their cell phones to take images of homes and the images were downloaded directly out of the camera and no post-processing was done. As you can imagine the photos were pretty bad. Today, many real estate companies are looking for certified drone pilots to shoot video footage of homes and land. There are a lot of missed opportunities to make extra income if a photographer can do drone footage. 

I feel the biggest reason many photographers don't do freelance work is their unwillingness to learn new skills so they can offer their products and services to potential businesses. Many photographers are very skilled and have the ability to do freelance work but only focus on a specific type of photography or service. Now don't get me wrong, there are many great photographers that offer some amazing work through their own business and products and services are client specific. There is nothing wrong with that. I feel the issue comes from not being open-minded about taking on some freelance work when the opportunity comes along. Many photographers could not only make more money but freelance work provides them a method to advertise their services and products to those for free. The power of marketing and advertising through word-of-mouth is a powerful thing. Freelance photography work allows photographers to showcase their skills and the potential for more work is possible. 

For many photographers, the question is should a photographer focus specifically on certain products or services or should they expand their skill sets? It really depends on the individual photographer and the goals they set for themselves and their business. For me, I am always working to improve my skill sets and knowledge when comes to photography and videography. I like to study more about photography, how to create new products, and I strive to offer unique services to my customers and clients.  I have no desire to open up my own studio for a variety of reasons. One such reason is cost and overhead. Having my own studio would be nice but it would also not allow me to be flexible in my schedule so I could do freelance work. I want the flexibility to work one-on-one with my clients and customers. I enjoy providing my clients and customers one-on-one attention. That is very important to me. So, for me, freelance photography work makes sense. In my world, I can do both. It just takes time, patience, and the willingness to stay focused on building my business. 

So what is your opinion about freelance photography work? Do you do it now?  Are you considering it? If not, what is holding you back? I would love to hear your take on the topic. Feel free to post your comments on the subject of being a freelance photographer. 

Until next time, keep shooting!

Roger

 

Do You Really Care About Your Old Images?

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In this post, I want to do a little ranting about a subject that drives me crazy. That is the subject of people not preserving their own photos. For the life of me, I cannot understand why people don't take the time to find their old photos, digitally scan them, and properly back up the photos to a secure location. I know people say they are busy with life but aren't one-of-a-kind photos important too? I believe that it is not that people are so busy they don't have time to preserve their old photos. It is that they don't understand how truly sorry they will be when their old photos were lost, damaged or destroyed. Then it will be too late. 

A few years ago I started thinking about how I would feel if I lost all of my old photos. Then I decided to take action before it was too late for me. I gathered up every photo I could find that was not digitalized and I began scanning them. As I was scanning them I realized that many of the photos consisted of only one copy and there were no negatives or backups. I realized if I did not take the time to scan my own images a part of my own life's history would be gone forever. I would not have images that my son and his family could keep and share for many years long after I was gone. That was my motivation for scanning my own photos. 

I talk to a lot of people that say they need to have their photos scanned and preserved, but never take the time to do it. I often wonder how they would feel if they lost their old photos due to a house fire. I am pretty sure they would have many regrets for not having their photos scanned and backed up. It is pretty easy to take action and preserve old photos. All that is required is locating all the old photos you can find, gather them up, have them scanned, put the images on some storage device, and back up the images to an off-site location. It is also a good practice to have multiple copies of the files. Having photos scanned and saved have other benefits too. All your precious images can be printed, shared, enhanced and restored. 

I have personally asked members of my own family if I could get a copy of an old image to find out no one knew where the images were and the only copy that once existed is now gone. That drives me nuts. I would love to see a photo of my late grandmother who died many years ago when I was a small boy. I really miss that lady and I have actually forgotten what she looked like. Having an old image of her would be priceless. Unfortunately, no one took the time to preserve her image and no one has a photo of her. 

Do you have old photos lying around your home stuffed in cabinets, drawer, folders, or other parts of your home? How would feel if you lost those photos in a house fire? Do your old photos mean a lot to you? If they do, I highly suggest you take the time to have your old photos scanned, stored on some type of backup device, and have the files backed up. You will be glad you did. I know I am. 

If would like your photos scanned contact me. It would be an honor for me to help you preserve your precious memories. 

Until next time, keep shooting!

Roger 

Patience is Key in Building a Business and One's Brand

Building a business and a brand is very hard and takes a lot of patience, focus, and most of all work. The process is an on-going journey that really never ends. Nor should it. Over time, many things change and that is a good thing. You never want to get bored or even worse, lazy. One of the biggest issues for anyone building their own business is not being patient. In our fast-paced society today, people want what they want right now, but are not willing to be patient in building their business. They want immediate gratification either through material things and social acceptance. without putting in the time and energy to build their business. Building a business and most of all life doesn't work that way.  

It takes a lot of patience to build a business and a brand. Many people want things right now and they measure success by the actions of others. In our social media society today people want more likes, more followers, and subscribers. Some people feel that if they have such things they are successful. The reality is none of those things spell success and mean nothing when measuring success in building a business or brand. The number of likes, followers, and subscribers is an illusion and amount to nothing. It is important to keep so-called likers, followers, and subscribers in perspective and remember you don't really know those people and they bring no real value to the success to your business. In most cases, they don't want anything from your business and don't buy anything from you anyway. More focus should be placed on attracting real customers and clients into your business. It is not the number of customers and clients you have it is more about the quality of customers and clients you can attract and provide them with high-quality products and services. I would much rather spend more of my time working with real customers and clients than spending my time and energy on people that clicked a button on one of my social media channels. 

There are ways to be work on patience in building your business or brand. For me, I find that if I work on my business every day and do at least one thing to build my business I will become more successful. That is called putting in the work. Building my business requires hard work. I must consistently learn more about my craft, work in improving my photography and videography skills, write more blog posts, and most of all create more consistent content for my customers and clients. All those actions require focus and patience. 

It is a good idea to develop an action plan each day to keep you focused on building a business. I like to plan out my day and have several objectives in mind that I want to accomplish each and every day. I look at each day as an opportunity to do something special and productive. I don't like wasting my day. 

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I feel consistency is the key to becoming more successful in building my business. Building a business is a process that continually changes. I like that. For me, it is part of the journey and part of the game. Patience is the major player in how successful I will become in the future. 

Until next time, keep shooting!

Roger