Have you ever created a cool photo, video, drone shot, other creative product and noticed that some people don't really care about it? I see it all the time. Creatives get so excited about a product, project, or an adventure they took and some people could care less. That is ok. The problem is creatives don't seem to realize that not everyone is interested in their work. Many people could care less about what it took to capture a unique image, create a film, how much time it takes to capture b-roll, how a great drone clip was shot, how much time and money it takes to get capture an image, how a photo or video was edited or just about any part of the creative process. So, if most people don't care, why do creatives still continue to seek others approval or feedback? It is not that a creator did anything wrong or the product was bad. It is that not everyone has a creative mind and most people don't think like most creatives.
Here is the bottom line. Everyone does not care about your creative process. Most family members, friends, co-workers, the public, and just about everyone you think might get excited about your creative projects, don't really care. That is just the facts and as a creative, you have to just accept that. You also have to get away from those people. Not that you have to not associate with them, you just need to keep them out of your creative environment. In a way, they can greatly affect your creative work by making you doubt your work. Too much rejection could actually cause you to want to quit. That is not good.
The best thing to do is find other like-minded creatives to talk to and communicate with. For example, I have a friend that is a very knowledgeable and talented painter. I love to hear him speak about his art and his painting. I love the conversations and our conversations get me excited to do what I do. We respect one another. I understand his mindset and he understands mine. My son is a very talented graphic designer, photographer, videographer and he is very creative. Some of my favorite conversations are about the creative process and discussion what projects we have going on. Sometimes we even work together which is always fun. Other creatives don't even have to do the same type of work. But they will be more likely to understand how a creative mind works and respect your art, talents, and struggles you go through to create. They can also provide an environment that may lead to more creative projects in the future.
I have learned over time that I should never create something for others and trying to create for others is a waste of time, money, and energy. I should create for myself and because I enjoy the process. If someone truly enjoys my product or services they will want them. My primary purpose is not to create and do things for money. I create because of the challenge and to simply 'create" something cool.
So stop trying to recruit others in to loving your work. The reality is, most people don't really care and you should use your time, energy, money, and talents wisely by creating something cool. You don't need others approval, just yours.
Until next time!