Over the last year, I have been taking a close look at how important social media can be for my photography work. Over the year I have felt that it is important to devote a lot of my time in creating consistent content for my social media platforms. I believed that if I created a lot of content and used social media it would help me distribute my work to others and maybe even help me to make a little money along the way. However, I have started to look at my photography journey a little differently lately. After carefully examining my current views on how I develop content, distribute content, use time management, look at the cost versus reward, and quality over quantity, I have come to a conclusion I need to make a change.
My views changed when I took a look at a Youtube photographer that has a unique view of what helps him to become a better photographer. He approaches his art of photography in a unique way that I really find interesting. He does not use social media in the same way many photographers use social media. He uses it very sparingly and selectively. He is very selective in what he puts on social media, how his content is distributed, and even how much time he devotes to editing his content. In other words, he does not put content on social media platforms for the sake of just posting something on social media. His does not concern himself with quantity. He focuses much on quality and capturing unique images at unique locations. He enjoys the journey and it is important to him and what it took to get a photograph that most people will never have the opportunity to capture or be willing to do what it takes to capture. He is not interested in taking photos of the same locations that thousands of photographers have taken. That is one reason why Dave Morrows spends 9 months out of the year hiking through the country recording his journey's as a photographer. He writes journeys and feels even the art of writing helps him improve his skills as a photographer, communicator, and most importantly, a creator.
So is social media important? Yes, I feel, not at the expense of devoting hundreds of hours on any social media platform. Social media can be useful but you have to ask yourself, at what cost? Today many people, including well-known photographers spend many hours on social media. I am guilty of that as well. I have spent many hours posting new images, old images, sharing others images, and reposting meaningly post on Facebook, Instagram, Twitter, and other lesser known sites. Has it helped my photography? The answer is no. It has put me in the same category as many other photographers who really are not growing as photographers.
The importance of social media is an illusion of success. Photographers continue to distribute the same old content with no originality or uniqueness. If you take a close look at social media content by photographers you can see photography information is reposted and repackaged many times. The information is repetitive and becomes very boring. Over time, looking at the same content, even from different photographers (including the ones I admire), becomes valueless. That includes content from Youtube and even photography podcast.
If you want to hear a unique view and perspective on photography checkout Dave Morrow's Youtube Channel. He has a unique perspective on photography that I believe will make you look at your views on photography differently.
Let me know what you think of the video and feel free to leave your comments. I would love to hear them.
Until next time!